In this modern nature of versatile and ever-evolving invention portfolios, both R&D sectors within the corporation and the business strategists/stakeholders must have a realistic and up-to-date understanding of the IP landscape and the research and technology trends arising from academic and corporate endeavors. Such awareness will need hands-on search and reporting capabilities that are dynamic in nature, as opposed to the conventional quarterly executive summary describing where the business is headed.
Intellectual property is commonly viewed from very different perspectives within research versus the overall corporate strategy or departments outside of research. It has become increasingly more important in the recent years to think of holistic intellectual property protection to make best use of IP investment. IP strategy today is no longer just about the number of filings, but instead is about true value and comprehensive coverage from more sides than just the elemental innovative idea. The best way to reach this all-around protection is to have real-time information about market trends and state of innovation. This information must be shared among members across different organizations within the company so that there is a clear idea of the IP landscape and state-of-the-art technical advancements.
View the Aligning IP as a Part of Wider Strategy within Business slideshow, by Saumya Sharma, IEEE Volunteer – Nanotechnology Council and Advisory Engineer at IBM Research, to learn ways to bridge the gap between business and R&D strategy, to better align IP.